what we do.
Audits
We dive deep into your analytics setup to identify data gaps and ensure accuracy by providing recommendations on how to make improvements so that your data is reliable and relevant. This includes your tags, analytics data, dashboards, and any other data sources. On the other hand, our CRO audits help identify friction points and establish the foundation of your experimentation program by feeding into testing ideas.
Measurement Strategy
The ‘measure everything’ strategy never really ends well because not everything needs to be measured. We’ll sit down with you to develop a measurement strategy that is aligned with your business goals and CRO program.
data collection
After we've determined what needs to be measured, we can proceed with data collection (or correction), which includes implementation, testing, quality assurance, and going live. This way, you can finally trust your data!
analysis
Much of the collected data is never really used to generate insights, which beats the whole purpose of collecting it in the first place. Now, if you’re running AB tests then test analyses are super important to understand why a test didn’t perform as expected or what outliers are skewing the results so you can iterate and test again.
We can provide you insights that are actually useful for your business and not just some pretty charts, whether you’re running experiments or not.
visualisation
We turn complex data into compelling stories that are relevant for end-users. With our team, you can enable quicker decision-making. After all, not everyone has the expertise or time to fire up the analytics or the testing tools whenever they need some info and deal with complex UIs.
Conversion rate optimisation
Our AB testing services cover audits, CRO program management, guidance on metrics to measure, test planning, and test analysis. Working with analytics also means that you won’t face any tracking issues because we understand that data is at the core of CRO, and we can help you make sense of it.
PRIMARY TECH STACK
GOOGLE ANALYTICS
BIGQUERY
LOOKER STUDIO
TAG MANAGER
experience with other tools
